It's a Smile World
It’s a Smile World is a travel-themed pediatric dentistry helping children ages 1 through 18 with the goal to create a positive dental experience through comfort, friendliness and expertise in helping those with special health care needs.
SERVICES
Logo Design, Brand Guildelines, Print Collateral, Web Design & Development
The Logo
Having already decided on a travel theme for her dentistry as well as the name (based on the Disney ride “It’s a Small World”) the client decided she wanted a logo that was fun, colorful and a nice middle-ground between cartoony and realistic. I centered my designs around flight and the idea of traveling to different landmarks all over the world. Because of the large age range she was helping, it was important to create a logo that could be seen as playful but also mature enough for teenagers.
The Brand
For the brand, I leaned heavily into the colors as that’s what makes it so playful and energetic. To really bring the large array of colors to life, I chose to use a primary color palette of dark blues to make up the background elements. Sticking with the travel theme, landmark icons were used as elements in the primary background pattern as well as things like bullet points. Muli and Open Sans were the brand fonts chosen for their versatility, readability and character.
The Print
The goal with the print items was to lean into the dark blues for the accents and most of the secondary elements so that the colorful logo would stand out. However, having chosen such a colorful, elaborate logo presented its own set of challenges. For example, it was essential to create a wordmark that could stand on its own for unique situations such as knitted apparel or low-color count circumstances as well as a one-color version of the logo that could be used for things like engravings, decals or faxing documents.
The Website
The primary goal of the website was to create a place that felt fun and inviting, but also educational for the parents who are the primary users. I created a sense of the playful environment of the newly renovated dentistry by utilizing travel-themed illustrations, artistic background elements, and all the colors from the logo and the brand. As with all the websites I create, it is responsive for all different sized devices.
